.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to running into billions in financial backing annually, have actually increased almost $360 million thus far this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That slowdown results from market saturation, elevated regulatory tensions, and also economical uncertainties.ADWEEK spoke to 5 VCs that continue to purchase adtech providers, regardless of these difficulties, concerning what they are actually trying to find as well as what they stay away from. Probably unsurprisingly, these investors are actually targeting opportunities in privacy-focused modern technologies as well as industry-specific areas such as linked TV.